National Museums Liverpool has organized a Web 2.0 photographic project to document the city of Liverpool, called “Stewart Bale 2.0” and based in the Stewart Bale Ltd. Photographic Collection, an advertising and printing business in Liverpool that specialised in commercial and architectural photography, whose collection is owned by National Museums Liverpool.
The organization invited both amateur and professional photographs using Flickr, to recreate the photographs of its collection. This intitave currently is an online photography exhibition and is a perfect example of how Web 2.0 (a new generation of Internet services that enable collaboration, shared ownership and social tagging) can not only attract new viewers to art museums, but their collections can be revisited by contemporary looks.
As it is sawn here, it is not necessary having a contemporary art collection to understand new audiences and their relation with technology. Fortunately, there is an increasing number of museums understanding it in this way.