Museo eres tú

Los museos son por y para la gente, aunque entrados en la era 2.0 y con infinidad de canales abiertos a la participación sean muy pocos los que verdaderamente están cediendo un espacio propio a los usuarios. Uno de los miedos más comunes de quienes gestionan estas organizaciones es el temor a la banalización que pudieran crear los contenidos generados por los usuarios (user generated content) Sin embargo, ser un museo 2.0 implica estar permanentemente abierto a la participación.

La realidad es que mientras muchos museos abren canales de “participación” y sólo los pueblan con “sus” contenidos, los usuarios están creando obras magníficas que en muchas ocasiones superan en creatividad y calidad a las que producen muchas organizaciones. Tal es el caso del tema 70 Million interpretado por el grupo franco-americano Hold your horses, quien gracias a su talento ha contribuido a la posterior creación de numerosos covers y vídeos explicando las obras de arte que en el vídeo se interpretan, en lo que supone una difusión del arte que para sí ya hubieran querido muchos museos. Y es que los usuarios son una inagotable fuente de conocimiento colectivo y creatividad (crowdsourcing) que cualquier museo que se llame “2.0″ no puede dejar de incorporar y mucho menos, subestimar.

Parece que Hold your Horses lo pasó tan bien grabando el vídeo de 70 Million que posteriormente se animó con este encargo, una versión igual de divertida dedicada a la pintura impresionista. Indudablemente los museos han de educar y divulgar sus colecciones, ¿pero quién dijo que no podía ser de una forma creativa, divertida y lo más importante, colaborativa?

What Museums Say… about Seattle Art Museum

This post is the first one in English of the series “Lo que los museos dicen…”, which in its English version is called, “What Museums Say…” This section shows a different point of view to the so called “User Generated Content” (UGC) by featuring what art museums are saying -online- about themselves.

One of the most interesting approaches to this problem is checking how museums are advertising themselves. As you will keep watching in future posts of this section, there are lots of wonderful and very creative examples of self-introductions by art museums. One of my favorites is this one by Seattle Art Museum, USA, posted by coleweber, I guess, the author of the featured spot. I t is my belief that this is a good spot because it is focussed on museum visitors’ experience and not on, as often used to happen, what museums do, have, want, etc. Here I can feel what is going to happen to me if I visited Seattle Art Museum, because when I visit art museums, I not only used to learn, mainly I have experiences. Here you can have yours. Any comments on how to interpret this video?

If you also understand Spanish, do not forget checking the topics section of the right column, and clicking on some other examples of Museums talking about themselves at “Lo que los museos dicen…”; or, why not, people speaking about museums at “Lo que la gente dice…” and its equivalent in English, “What People Say…”

Can ART be experienced on a phone?


Mobile technologies are becoming a must among art museums from all over the world. A huge variety of devices are regularly offered to visitors for an enhanced experience of their on-site visits

Cell phones, iPods, PDAs, etc. are the very new substitutes of the not so old museum audioguides. Users find some advantages using their own devices: they can use them at any moment and place, in other words: not only in the museum physical space and opening schedule. Besides, museums can save a huge expense in maintenance and updating their technology. Museums only have to provide contents suitable for being downloaded from their websites.

But can these technologies substitute on-site experience? Listen David Lynch’s opinion about seeing films on a cell phone and try to remember your own daily experience with art museums.

I personally agree with Lynch’s opinion and with Steven Spielberg’s dislike about seeing films on the screen of a computer. However, thanks to these alternative ways of experiencing art, sometimes I could have that (incomplete) experience that otherwise never had been possible.

Museums in Libya 2.0

After several months of intense and exciting work, the project Museums in Libya 2.0 is already available on the Internet.

lamusediffuse proposes the use of Social Web tools for the inclusion of non-dominant cultural expressions in the scopes of culture diffusion on the Internet. Accordingly with this objective, the project “Museums in Libya 2.0” is focused on two starting facts, the first is the lack of information about Libyan museums available in the website of the International Council of African Museums (AFRICOM) and the second is the apparent lack of museum websites in this country. As a consequence of this, the objective of our project has been overcoming both realities through the following actions,

  • Overcoming the gaps of Web 1.0 by using a methodology based on Web 2.0 tools as a flexible, interactive and participative alternative option of information exchange,
  • Proving Social Web academic usefulness and its tools as a valid and effective research tool,
  • Palliating the lack of contents on Libyan museums on AFRICOM website by compiling, contrasting and structuring the information available on the Internet about the subject,
  • Elaborating a reference map where gathering and locating the museums of Libya,
  • Raising awareness about the online institutional forgetfulness situation of Libyan Museums at the present time in comparison with others in the rest of the world,
  • Creating a methodological model for small museums and museums of developing countries or under conflict situations, reasonable in economic and maintenance terms,
  • Encouraging museum professionals to Web 2.0 tools use as an economic, simple and effective solution to overcome any lack of computer science personnel or tools and digital technology,
  • Emphasizing the importance and role of the Jamahiriya Museum of Tripoli and improving its online visibility for both international and local audiences,
  • Finally, creating a reference document on the Libyan museums that will be published under a Creative Commons license of attribution and for noncommercial use,
You can find more details about this project on lamusediffuse‘s website.

From now on you can enjoy the wonderful Libyan museums strolling through the interactive map, where you will find information on each museum provided by our collaborators and Social Web users. Do not forget also consulting our wiki and updating it with new data. Besides, you can collaborate sharing your photos of Libyan museums including them in our group in Flickr, e-artcasting.

At this moment I leave you with the presentation we have made to present the project on next July 11 at the Medialab of Madrid (Spain,) within the encounter: New Art Dynamics in Web 2 mode. Besides, you can consult the references of the project in lamusediffuse’s account. We hope meeting some of you there!


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